What Opt-in is Best to Use?

Having an opt-in on your website is very crucial for your business. So, if you still haven’t installed any, you better start having one now to help increase your email list and leads. For those who already do, let me ask you this: Do you use double opt-in or single opt-in?

There are pros and cons to using a double opt-in. Here are a few to take into consideration:

PROS

• When email address are mistyped, they don’t get on your list, hence, fewer bounced and less trouble with your internet and email service provider.
• People who confirm with double opt-ins end up more committed to the subscription.

CONS

• Confirmation emails usually end up in spam folders and never get checked.
• You might get the average number of bounces.

To find out more about this and decide whether to use double or single opt-in, check out this post: Double opt-in or single opt-in? That is the question

 

Build Your Email List by Writing an E-Book! Here’s How…

As the cliche goes, there’s magic in the list. And in order to build that list, one of the things you can do is to write an

E-book to entice potential subscribers and buyers. So, how can you write that E-book? Here are six tips below:

1. Write a short E-book – Examples would be a Q&A type of book, a short prescriptive nonfiction book, or a list of 10-25 tools. .

2. Blog a short e-book – Write a series of posts discussing solutions to common problems being experienced by your clients or customers.

3. Use an event transcript as the foundation of your e-book – You can turn your webinar recordings into an E-book.

4. Podcast or speak an e-book – If you find that you usually have time to talk to your recorder during lull moments like when driving or running errands, “speak” your next E-book then just have it transcribed later on.

5. Repurpose existing material into a book – Reuse your existing written materials.

6. Create an e-book consisting of templates – You can package a done-for-you service into an E-book by adding an introduction and some final words to end the topic.

For more information on this, please head to: 6 Ways to Quickly Write an E-book to Build Your Mailing List

 

How Do You Do Your Newsletters?

News letters are simple to do. If you’re taking an hour to do them, then you know you’re doing it wrong.

Below are some important things to know about making newsletters:

• Newsletters are done to introduce a latest blog post
• Newsletters are done to click through a sales page
• Newsletters are done to introduce your latest products
• Newsletters are done to introduce an affiliate link

To know more about how easy newsletters are done, please head to this link: Your newsletter should be quick and easy

 

Four Simple Content Marketing Tips For Success

Have you already come up with a content marketing plan for your blog? Below are four more tips you can apply to make sure that your content marketing becomes a smashing success:
1. Promote your content: online and offline
Gone are the days when you can just come up with a blog post and leave it be. This time, if you want people to read your stuff, you have got to promote it.
2. Get help: collaborate on content with suppliers, your industry, and even competitors
When you form a bond with others through your online content, you get to combine both your audiences.
3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)
Keywords are useful when you are searching for ideas and topics for your blog.
4. “Content” can be anything you choose: keep it simple
Content can be text or image. Use your imagination.

 

To get more insights about this, please check: Simple Content Marketing: 4 Tips for Success

Where to find legal photos?

Getting legal photos for your blog and social media just got harder since the Clip Art Gallery has been taken out according to the Microsoft Office blog. But don’t fret. There are still some resources out there that allows for the free and legal use of their images. Here are some:

• Look at the resources on this link:  “Find free photos and images for PowerPoint,” with  a list of free images here
• You can find images in Flickr and Wikimedia. Images there use attributions and finding the license and proper attribution is fairly easy and are more trustworthy.
• You can use a small budget to buy photos like at 123rf.
• Just take your own photos.

For more information on this issue, head to the previous link: Getting legal photos for your blog and social media just got harder

Make Your Content Marketing a Success Through These Five Steps

Have you already done your content marketing strategy for this year? How about at least for this month? Well, whether you’ve already done it or not yet, it’s good to take note of these five things that will help make your content marketing a success:

1. Understand your audience.

By knowing who your target market is, you’d be able to tailor-fit the content of your marketing materials according to their needs, problems and wants.

2. Map the content to the sales cycle.

You must be able to meet the needs of your market at each stage of the cycle so you can help them move to the next stage of the funnel.

3. Create the content. 

You must be able to provide content that the decision-makers of the sales cycle look for.

4. Promote the content.

No matter how good your content is, if no one reads it, it’s useless. So promote it.

5. Measure and analyze. 

Analyze the progress of your content so you’d know what to do next in order to reach more potential customers.

 

To understand and learn more about these things, please head to: The 5 Pillars of Successful Content Marketing

The Importance of Script Writing for Your Webinar

Conducting webinars is one of the best ways to reach as many interested customers as you possibly can with whom you can sell your products and services to. And many of the internet marketers who conduct these webinars these days do so by just winging it. They are most probably already experts in their respective fields and have been doing this kind of thing for several years already, but still, the best way to go about it is to write a script for your webinar before you conduct it.

Here are the advantages of writing a script for your webinar:

1. You can practice your timing with it and avoid running out of time. 
2. You can later on turn this script into a PDF which you can later repurpose as a freebie or sell as an e-book. 
3. You can use this script as the basis of your e-book. 

For more details on the importance of writing a script for your webinar, please head to this link: Why you should write a script for your webinar

 

2015 Goals for Your Digital Marketing

Happy New Year!

For those of you who have yet to list their digital marketing goals for this year, may I suggest the following:

1. Focus on the social channels that are working

2. Challenge your assumptions

3. Create your customer journey map

4. Do a content audit

5. Test your website

To know more about these goals, please head to: 5 Digital Marketing Goals for 2015