Mobile marketing is a new kind of marketing strategy that both small businesses and large corporations are using. In fact, Business Insider reports that in 2011, companies spent $5.3 billion on mobile advertising. Then Mobile Marketing Association recently reported that the total estimate for Mobile Marketing spend has already reached $10.46 billion in 2013. This is dues to the huge increase in mobile devices like tablets and smart phones in the past few years.
But before you jump into the bandwagon, here are three things you should never do when using mobile marketing:
1. Don’t use QR codes without a specific strategy in place.
2. Don’t use content on mobile unless it’s specifically optimized for a mobile experience.
3. Don’t fail to recognize the importance of “SoLoMo” marketing.
For more information about this, please head to: Mobile Marketing Tips and Tricks
Most people who have businesses have taken their business to a whole new level by incorporating business blogging in their marketing strategy. And for most business owners, this has worked well and has brought in a lot of new customers to their business which eventually increased their overall sales. For those of you who have yet to experience this despite blogging about your business on a regular basis, you might not be aware of the wrong things you could be doing. Take a look at these possible reasons below why blogging hasn’t quite worked well for your business:
1. Your Blog Doesn’t Have a Clear Objective
Being able to point out the main objective of your business blog is very important. Without this, your blog won’t be able to make an impact. Your objective must be clear so it can give direction to the kind of content you post online.
2. You Don’t Have a Blogging Strategy
You have to have a comprehensive plan to promote your content so the message will reach your target market at the right time.
3. You Are Not Blogging for Your Target Market
Pinpoint who your target market is and make sure that they are the ones you are writing for. Simple traffic is useless if it’s not converting into sales.
4. Your Blog is All About Hard Sales Pitches
If writing hard sales pitches are all you’re after then better not blog at all as this can just damage the credibility of your business in the eyes of your potential customers.
5. Your Blog Content is Not Driving Action
Call to action is important in every blog post. While it’s important not to make any hard sales pitch, it is also important to give hint or remind your readers about the benefits of your products or services and how these can help them.
For more information about this matter, please head to: 5 Reasons Why Blogging is Not Working for Your Business
Do you own a business? Would you like to claim an online space for your business? Google first offered this kind of service which they called Google Places but now that it’s all in place, the new name for it became Places for Business.
What this Google offering does it that it makes your business easily searchable online and offline. So when a prospective customer searches for the name of your business, Google will then display the important details and information you’ve provided in your Places for Business profile.
Do you want to find out how to get listed? Well, then follow this link: Claim your Google “Place for Business” and get found more easily
How do you convert your shoppers into real buyers? Your site is up and running, has been optimized well, with products ready to be moved. You now have a lot of traffic being driven to your website and you can see that they’re shopping. Now how do you make sure that they really get to purchase what they’re shopping for?
Below are tips you can use to ensure that sales are made on your site:
1.) Offer more ways to pay
2.) Make it simple
3.) Make it fast
4.) Be trusted and secure
5.) Promote offers before checkout
With these 5 simple rules, you now have the power to turn your shoppwers into real buyers. To find out more, please head to this post: 5 Tips to Convert More at Checkout
Do you make use of lead generation for your business? If yes, then the most ideal place to use this is on your website. This way, you get to control the experience of your website’s visitors and improve their experience.
Take note however that it is most probably through SEO that your visitors came to your site which means that through search engine optimization, you’re already getting leads. But this is not enough. There are still ways to make sure you get more leads than what simple SEO can offer.
Below are 5 things you must consider to further improve the lead generation of your website:
1. Landing Page
2. Conversion Path
3. Value Proposition
4. Targeted Content
5. Home Page
To know more about these things, please head to: 5 Ways to Improve Lead Generation on Your Website
Hubspot recently came out with a downloadable eBook about the 30 Greatest Lead Generation Tips, Tricks and Ideas. The list of stuff that can help you build your list is quite surprising. Below is the Top Ten that have gotten the best results for them, starting from the most successful to the least successful. Check them out:
- Ebooks or Guides
- Templates or Presentations
- Research & Reports (ex: State of Inbound Marketing)
- Kits (multiple offers packaged together)
- Live Webinars
- On-demand Videos
- Blog (including offers in the nav or sidebar)
- Blog posts (if there is a CTA in the post)
- Middle-of-the-funnel offers: Demo Requests, Contact Sales, RFP, Etc (more sales-ready offers).
You can find out more about this as well as the link to the eBook which you can download here: The top 10 most valuable and effective free offers for growing your list