“No man is an island” as the old cliche goes. Life is better when you have someone to share it. This is also true for setting up businesses. It’s always more powerful to sell stuff with the help of a partner than by just doing it on your own. Why? Because doing business partnerships offers a lot of benefits like:
You sell more: When others recommend your product to their subscribers, people are more likely to buy, because they trust (hopefully) the recommendation more.
You increase your email list: If you pitch your product with a free event, such as a webinar, you can add to your subscriber list everyone who registers, not only people who buy your product. However, you need to do this carefully, respecting people’s wishes. I recently added over 1,000 people to my subscriber list in this way.
You expand your reputation: A lot of people hear about you who would not otherwise get to know who you are
With these benefits at your fingertips, how can you now say no to doing joint ventures? You can’t! Unless you’re not after the profits you’ll earn from such a partnership. So it’s really best to start a joint venture. Here’s how: How to start a joint venture partnership
What is the role of blogs in terms of the future of content marketing? In your particular industry, which blogs do you see as the most successful? Well, there are 5 things companies need to think about in order for a business blog to be successful:
1. Align customer information needs (by customer segment and buying cycle) with marketing/business objectives to create an editorial plan
2. Leverage tools to plan and manage a content calendar that can adapt and be optimized (for messaging and conversions, not just SEO)
3. Grow and involve a community with the company blog, don’t just push information. Co-create and curate community content.
4. Be visual – images and video content in blogs have substantially greater reach, shares and engagement rates
5. Leverage buyer journey and content lifecycle analytics to determine performance optimization opportunities. Do the same for other intended audiences: current customers, industry media, potential employees, investors and partners. Use data to optimize performance but not at the expense of brand messaging and customer engagement.
To get more insight about this, please head to: Business Blogging in a Content Marketing World – 5 Steps to Success
WordPress 3.6 offers easy video embedding, revision comparison and more
Usually, WordPress software would come out with updates that are fairly minor, other times, the updates are more significant. Either way, it is advisable that you update your software when these changes roll out so your plug-ins get to comply with the latest version, your site gets more secure and everything gets in sync.
This month, the updates that came out brought about the
- Easier video embedding
- Better revision comparison
- A new Twenty Thirteen theme
- Post Locking feature
- Augmented Autosave feature
- Easier to use Menu Editor
To find out more about this, please head to: WordPress 3.6 offers easy video embedding, revision comparison and more