Archive | August 2013

Important Social Media Sites for Your Business

social-media-24682595Which social media sites are the most important to a small business? It really depends on who your target market is. But in general, these five social media sites below are known to help increase the volume of sales of small businesses:

Facebook – because they sell to consumers. It’s cheap to build a Facebook page where you can promote your business and it’s easy to track too.

Twitter – can amplify the other social media you are doing.

Google Plus – known as the sort of rival to Facebook, and it does a whole lot more.

YouTube – is the second-largest search engine (Google is the largest). With youtube, you can upload short instructional or promotional videos for your business.

LinkedIn – this is great for connecting with other business people who can complement your own business.  i

Aside from these top social media sites, your website and blog will add value to your small business too.

To find out more how you can improve your business with the use of social media, please head to this link: Which Social Media Sites are the Most Important to a Small Business?

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Why and How to Start a Joint Venture

joint-venture-computer-rendered-graphic-concept-partnership-31943176“No man is an island” as the old cliche goes. Life is better when you have someone to share it. This is also true for setting up businesses. It’s always more powerful to sell stuff with the help of a partner than by just doing it on your own. Why? Because doing business partnerships offers a lot of benefits like:

  1. You sell more: When others recommend your product to their subscribers, people are more likely to buy, because they trust (hopefully) the recommendation more.

  2. You increase your email list: If you pitch your product with a free event, such as a webinar, you can add to your subscriber list everyone who registers, not only people who buy your product. However, you need to do this carefully, respecting people’s wishes. I recently added over 1,000 people to my subscriber list in this way.

  3. You expand your reputation: A lot of people hear about you who would not otherwise get to know who you are

With these benefits at your fingertips, how can you now say no to doing joint ventures? You can’t! Unless you’re not after the profits you’ll earn from such a partnership. So it’s really best to start a joint venture. Here’s how:  How to start a joint venture partnership

 

5 Things You Can Do To Make Your Blog Successful

love-blogging-26336587What is the role of blogs in terms of the future of content marketing? In your particular industry, which blogs do you see as the most successful? Well, there are 5 things companies need to think about in order for a business blog to be successful:

1. Align customer information needs (by customer segment and buying cycle) with marketing/business objectives to create an editorial plan
2. Leverage tools to plan and manage a content calendar that can adapt and be optimized (for messaging and conversions, not just SEO)
3. Grow and involve a community with the company blog, don’t just push information. Co-create and curate community content.
4. Be visual – images and video content in blogs have substantially greater reach, shares and engagement rates
5. Leverage buyer journey and content lifecycle analytics to determine performance optimization opportunities. Do the same for other intended audiences: current customers, industry media, potential employees, investors and partners. Use data to optimize performance but not at the expense of brand messaging and customer engagement.

To get more insight about this, please head to: Business Blogging in a Content Marketing World – 5 Steps to Success

How to Change Your Facebook Username

facebook-15890113Have you been using Facebook for sometime now? What username do you use? Is it the automatically generated one by Facebook or are you using something that you want?

In case you still don’t know until now, or in case you are new to Facebook, you can have the name that you want following the URL http://www.facebook.com. So if your name for instance is Jennifer James, you can make it like http://www.facebook.com/jennifer.james. You can also do this for your business.

However, there are certain things you need to take note of when changing your username:

  • You can’t claim a username someone else is already using.
  • Choose a username you’ll be happy with for the long term. Usernames are not transferable and you can only change your username once.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
  • Periods (“.”) and capitalization don’t count as a part of a username. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
  • Usernames must be at least 5 characters long and can’t contain generic terms.
  • Your username must adhere to Facebook’s Statement of Rights and Responsibilities.

So how do you change your Facebook username? Find out here: Need to Change Your Facebook Username? Now You Can. 

WordPress 3.6 Updates Makes Blogging Easier

WordPress 3.6 offers easy video embedding, revision comparison and more

wordpress-org-main-internet-page-16961056Are you using WordPress for your blog? If so, do you know that Version 3.6 recently came out (August, 2013)? It has awesome nice new features that you should know about.

Usually, WordPress software would come out with updates that are fairly minor, other times, the updates are more significant. Either way, it is advisable that you update your software when these changes roll out so your plug-ins get to comply with the latest version, your site gets more secure and everything gets in sync.

This month, the updates that came out brought about the
following:

  • Easier video embedding
  • Better revision comparison
  • A new Twenty Thirteen theme
  • Post Locking feature
  • Augmented Autosave feature
  • Easier to use Menu Editor

To find out more about this, please head to: WordPress 3.6 offers easy video embedding, revision comparison and more

How to Find Your Customers with Social Media

missing-customers-26842480With the advent of social media, it is but natural to feel overwhelmed and confused as to which one to use that could help bring in more customers to your business. Well, let me share with you three tips on how to do this. Basically, if you want your business to grow, you have to go where your customers are. So how do you do this? Read below:

Strategy #1: Ask Your Customers
As the famous saying goes “Ask and you shall receive”. By asking your customers what social media they use when they come in your place of business, you’ll have a better idea where you can find them.

Strategy #2: Use Google Alerts
This way, you can track what’s hot in the industry you’re in and you can find out whether your business is mentioned across the web.

Strategy #3: Use the Search Function Within Social Channels
By using the search functionality of the social media you’re using, you will know if your customers use it too.

Looking where your customers hang out in the world of social media is an easy thing to do. Find out more by visiting this link: 3 Strategies for Finding Customers With Social Media

 

Get Your Custom Facebook Timeline Cover Image

facebook-18094457If you have a business and you’d like to create a Facebook page for it that looks professional and can attract a lot of visitors and potential customers, you can opt to get a Custom Facebook Timeline Cover Image.

By getting a custom image, you can make sure that people who go to your Facebook page will end up liking your page and the product or service that you offer.

Facebook sets limits on the wording on your business page timeline cover image. You can’t have calls to action, contact information, directions such as “like” or “share”, arrows. There are limitations, yes. But if you have it done by professionals, then your Facebook page will surely get the attention it deserves.

To find out more about this, please head to this link: How to Get a Custom Facebook Timeline Cover Image