3 Most Powerful Marketing Strategies

??????????????????????????????????????????????????????????????????????There are powerful strategies you can use when promoting your small business. Make sure you make use of these three:

  1. Email marketing
    This is still a very effective strategy for your business. It helps introduce your services to your new customers while maintaining your existing customers and keeping them focused and engaged with your company.
  2. Website (content and SEO)
    Your website must be mobile-friendly and responsive.  Post regularly on it, make the content relevant and valuable content, and make it interesting. Make sure that it has been SEO’d in order to rank in the search engines.
  3. In-person interactions
    This strategy is still very much powerful. Personal connection is always best.

These are just three tips you can apply when marketing your small business. There are more! just head over to this link: 10 Most Effective Marketing Strategies

Why You Should Write an eBook

d-white-people-ebook-reader-concept-man-piles-books-background-41325393eBooks are in nowadays. With  book reader gadgets popping everywhere, it’s so easy and convenient to read and learn on the go. If you’re an avid eBook reader, have you thought about writing an eBook yourself? Below are the reasons why you should start on this endeavor:

1. The easiest way to start creating a product

You can actually just re-purpose a content or series of blog posts you already have.

2. A great start for a funnel

By offering free eBooks with useful content, your followers and prospective buyers and subscribers can get to know you better and eventually buy from you.

3. The start of a passive income empire

eBooks are easy to sell once you get its marketing automated.

These are just three reasons. There’s more! Just follow this link: Why you need to write an e-book

 

Write and Sell Your 1st e-Book In Just 28 Days!

logo2-for-4-week-course-small-I’ve always thought about writing my very first eBook. And if you’re like me, you might be interested in investing in this 4-week coaching session to know how and to make sure that the business works for you.

Here’s how the sessions every week will look like:

Week 1: Planning
Do preliminary goal setting
Write title and outline
Find existing content
Set up the sales mechanism

Week 2: Creation
Compile the content
Format the document
Add front matter & images
Create/outsource the cover

Week 3: Marketing Prep
Finalize the e-book
Write a sales page
Create a product
Test purchase your e-book!

Week 4: Launch!
Write a blog post
Send out an email
Post on social media
Check your sales!

To find out more about it and to join now, please head to this link: Are you ready to write and sell your 1st e-book in just 28 days?

Get Practical Knowledge for Your Online Business. Join Star Power Half Hour!

Star PowerAre you overloaded with information you need to know to be successful online? Well, fret not. Ellen Finkelstein, founder of Star Power Half Hour, will be sharing a perfect way to get practical knowledge for us to use immediately in our online businesses.

She will have new guest stars each week who will be sharing valuable knowledge that we can apply now. If you would like to join as well, register now for this valuable free education! You will also get instant free guide “13 Steps to Create a Successful Internet Business”

The webinar is every Wednesday at 11am PT / 2pm ET. Even if you can’t attend, register and she’ll send you the replay. Go to this link to find out more about it: Star Power Half Hour

5 Social Media Marketing Tips for Beginners

?????????????????????????????????????????????????????????????????????????????????????????????If you have a business and haven’t tried Social Media Marketing yet, here are five tips to help get you started:

  1. Choose a relevant username
    Things to remember when choosing a username: coincides with your company’s domain name, easy to spell, resonates well with your company goals, easy to remember, consistent with your company’s mission and vision.
  2. Claim your name and establish a presence
    Use your chosen username to register to all kinds of social media platforms. This ensures that you have control of the public perception of your business or company.
  3. Decide which social media platforms you will focus on
    Choose 3-4 social media platforms that will be most useful for your brand.  Familiarize yourself with each one before making the decision.
  4. Use visual posting to build interest
    Put up videos and photos to make your profile more interesting and to help engage visitors.
  5. Link to your website and blog
    Doing so will direct visitors to your website and blog and turn them into leads.

For more tips on how to start using Social Media Marketing for your business, please visit this post: 10 Social Media Marketing Tips for Small Business

 

What Opt-in is Best to Use?

???????????????????????????????????????????????????????????????????????????????????????Having an opt-in on your website is very crucial for your business. So, if you still haven’t installed any, you better start having one now to help increase your email list and leads. For those who already do, let me ask you this: Do you use double opt-in or single opt-in?

There are pros and cons to using a double opt-in. Here are a few to take into consideration:

PROS

  • When email address are mistyped, they don’t get on your list, hence, fewer bounced and less trouble with your internet and email service provider.
  • People who confirm with double opt-ins end up more committed to the subscription.

CONS

  • Confirmation emails usually end up in spam folders and never get checked.
  • You might get the average number of bounces.

To find out more about this and decide whether to use double or single opt-in, check out this post: Double opt-in or single opt-in? That is the question

 

Build Your Email List by Writing an E-Book! Here’s How…

As the cliche goes, there’s magic in the list. And in order to build that list, one of the things you can do is to write an

pile-books-e-book-21395859E-book to entice potential subscribers and buyers. So, how can you write that E-book? Here are six tips below:

1. Write a short E-book – Examples would be a Q&A type of book, a short prescriptive nonfiction book, or a list of 10-25 tools. .

2. Blog a short e-book – Write a series of posts discussing solutions to common problems being experienced by your clients or customers.

3. Use an event transcript as the foundation of your e-book – You can turn your webinar recordings into an E-book.

4. Podcast or speak an e-book – If you find that you usually have time to talk to your recorder during lull moments like when driving or running errands, “speak” your next E-book then just have it transcribed later on.

5. Repurpose existing material into a book – Reuse your existing written materials.

6. Create an e-book consisting of templates – You can package a done-for-you service into an E-book by adding an introduction and some final words to end the topic.

For more information on this, please head to: 6 Ways to Quickly Write an E-book to Build Your Mailing List