The 3 Cs of Content Marketing

?????????????????????????????????????????????????????????????????????????????????????????????????????????????If you want your content to be more engaging and popular, do the following:

  1. Curated content: A good content that will pique the interest of readers should be consistent with the brand identity of your company. It should be unique, visual and engaging.
  2. Context: The content it presents should be significant in any stage of the sales cycle. For instance, e-commerce platforms could be integrated and CRM tools can also aid in doing the same thing.
  3. Conversion: When you make your content, you should also have defined and quantifiable success metrics so you know when you’re making a sale or not. After all, it’s still business.

To know more about it, please head to: Use These 3 ‘Cs’ for More Popular, Engaging Content

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