The 3 Cs of Content Marketing
- Curated content: A good content that will pique the interest of readers should be consistent with the brand identity of your company. It should be unique, visual and engaging.
- Context: The content it presents should be significant in any stage of the sales cycle. For instance, e-commerce platforms could be integrated and CRM tools can also aid in doing the same thing.
- Conversion: When you make your content, you should also have defined and quantifiable success metrics so you know when you’re making a sale or not. After all, it’s still business.
To know more about it, please head to: Use These 3 ‘Cs’ for More Popular, Engaging Content