5 Easy Steps to Business Blogging
Would you like to find out how to do business blogging in 5 days? “Why?” you might ask. Well, if you have a website for your business and would like to drive more traffic to your website, then blogging is the way to go. Companies who blog 15 or more times per month get to have more traffic than those who don’t. This is according to Hubspot, an internet marketing software provider. And aside from the traffic you get, your company will also be seen as a leader in its industry. So, below are five easy steps you can follow so you can start blogging right away.
1. Find Writers
Find someone in your company who can write 600-800 word blog posts. That’s about 6 paragraphs each post. Take into consideration that not everyone is a writer. You can outsource if you have to. As for the editor, it should be one of your company’s managers who can assign topic, edit and approved the written post.
2. Develop a list of blog titles and create an editorial calendar
By coming up with blog titles, topics and scheduling the posts, your company’s blog can come across as an expert in its field. Some topics you may wish to include are:
- answers to your customers’ questions
- how-to articles
- industry developments and trends
- stand on controversial issues
3. Structure your blog articles so that they’re reader-friendly.
Readers these days have short attention span. So make your posts reader-friendly, meaning, short, concise and sweet.
4. Make sure you have lead generation offers in your blog articles.
It’s not enough that your blog is considered a thought leader in its field but it should help generate leads for your company as well.
5. Analyze blogging metrics to optimize results.
There are analytics software out there that help track the performance of your blog like HubSpot or Google Analytics. Through their help, you can optimize the results you’re targeting.
By doing these five simple steps, you target to bring something useful to people.
For more information on how to go about this, please head to: How To Start Business Blogging In 5 Easy Steps