Four Hottest Social Media Trends
Social Media marketing expenditure is predicted to continuously increase making it dominate the world of digital marketing with its exciting and novel platforms for consumer engagement. Hence, small businesses in particular must be able to integrate social media with their existing traditional marketing to deliver maximum impact.
Consider these four social media trends this year for small businesses to understand why you, as an owner of small business, must focus more of your digital marketing efforts to social media:
1. Engagement meets ROI. This is about the conversation rate (how many replies to a post), amplification rate (how many retweets or shares per post) and conversion rate (how much of the ttraffic you get actually interacts with your business).
2. Specialization improves engagement. This is about choosing the right social media channels that best drive lets you engage with your target market.
3. Social video makes it debut. 13 million users are now being reached by Twitter’s video sharing app Vine in just 5 months which is why it is social media’s latest darling. The time limit in the app makes small businesses more creative in their pursuit to interest and engage their target market.
4. SoMoLo integrates social with mobile search and location-based marketing which helps change the landscape of eCommerce today.
With these trends, we can see that it’s still all about customer engagement. If you know how to apply these trends to your marketing efforts then you will be able to get the numbers you need for your business. Read more about it here: Top 4 Social Media Trends in 2013
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