Segment Email List to Improve Your Email Marketing

segment peopleDo you sometimes wonder why your subscribers unsubscribe to your list or mark your emails as spam? This is because they most probably receive emails from you that they don’t find relevant. This is what usually happens when you don’t segment your email list.

Segmenting involves dividing your email marketing list into groups based on certain criteria. You may group them together based on their interests, demographics, past behavior and preferences. This way, you are sure that you are sending them materials that they will find useful and relevant.

So how do you do this? How do you segment your email list? Hop on to this post to find out more: Improve Email Marketing by Segmenting Your Email List


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